MEDIA RELEASE
September 19, 2014
Wellard has donated 289 quality Western Australian lambs to hunger relief agency Foodbank WA as part of the inaugural Lamb Legends campaign to provide fresh meat to people who struggle to put a nutritious meal on their dinner table.
Wellard Livestock Manager Paul Mahony said the company bought the animals at the recent Muchea and Katanning sales and immediately donated them to Foodbank WA, in what was the campaign’s single biggest contribution.
“As a company that supplies nations in the Middle East and Asia with protein for their citizens, we also have an obligation to support disadvantaged Australian families,” Mr Mahony said.
“At the end of the day, these are our neighbours, people in our own community who need support.”
“Rural people are naturally generous people and we shouldn’t be surprised that an initiative like this has its genesis in the bush. The WA Nationals must be complimented for organising this campaign,” Wellard Rural Exports Middle East General Manager Harold Sealy said.
Wellard also acknowledged the contribution of other businesses that donated their services to transport and process the animals so they can be quickly and efficiently provided to Foodbank WA.
The Lamb Legends campaign is an initiative of the Nationals WA and has been supported by sheep graziers, livestock vendors, transport companies and meat processors.
Last year, Foodbank WA provided more than 4.5 million meals to disadvantaged WA families. The animals donated by Wellard and others will provide about 55,000 portions of meat for distribution by Foodbank WA.
The sheep and lamb donation is the second time Wellard has supported Foodbank. In November 2012 Wellard provided Foodbank in Queensland with its biggest ever single donation of livestock (25 cattle) using a newly created beef cattle supply network.
For further information please contact:
Cameron Morse
Phone: + 61 8 9485 8888
Mobile: +61 (0) 433 886 871