Business & Strategy
Global demand for beef, sheep meat and dairy products has experienced consistent growth over the last decade, supported by population and disposable income growth in developing economies and increased urbanisation which promotes higher red meat consumption per capita.
Primary production in many markets is insufficient to meet these domestic consumption requirements, driving demand for imported livestock and processed meat.
As a supplier of seaborne transportation for livestock, Wellard provides the link between countries with cost-effective livestock production and countries where demand exceeds local supply.
Wellard will achieve its strategic objectives by focusing on:
- Maintaining industry leadership for quality and animal welfare;
- Operating capable logistics; and
- Promoting a strong Wellard brand.
Wellard’s strategy is based on the following themes:
Wellard manages demand risk by maintaining a diversified portfolio of customers across South East Asia, China, the Middle East and the Mediterranean
Wellard’s comprehensive standard procedures, combined with ships operated by livestock specialists crew, ensure a seamless loading and discharge process and the highest animal welfare standards throughout the journey.
Wellard strives to build long-term, trusted relationships with clients by providing consistent, reliable and value-for-money services.
By constantly investing in maintenance, staff training, and research, we guarantee the highest animal welfare standards on board. This commitment results in Wellard’s historical cattle success delivery rate of 99.9%.
Wellard commercial and operational management complies with ISO 14001:2015: Environmental Management, and ISO 45001:2018: Occupational Health and Safety standards.